![]() Last, but certainly not least, is post production. The work that is done on a film or recording after filming or recording has taken place. ![]() If you’re adding elements such as motion graphics, animation or voice-overs in your video, the material will be produced in the production stage.īONUS TIP: The quality of footage you receive in production can not be corrected in post production, so make sure the footage from production is the highest quality footage you can get! ![]() The video production company you’re working with bring their crew, equipment, talent (actors) and all necessary props out to the location and capture all the footage necessary. Production is the actual filming of the video. The action of making or manufacturing from components or raw materials or the process of being so manufactured. But unfortunately, spending the appropriate amount of time in pre-production to nail down the video’s concept is often an overlooked step in the production process. Having a strong concept is an essential component of a video. It’s where we get all of the ducks in a row so the rest of the production process is as smooth as gravy. Pre-production is the work done on a product, especially a film or broadcast program before full-scale production begins.Įlements of video production such as the script, casting, location scouting, equipment and crew, and the shot list all happen during pre-production. The production process, in a nutshell, is pre-production → production → post production. And some of our clients have asked us to elaborate on the subject matter, so here it is. To us, pre-production is a term we use in our vocabulary daily, so it’s easy to use the term with clients without realizing they may not know what the terms pre-production, production, and post-production actually mean or what they entail.īut you know us, ask and you shall receive. 7.What does that even mean? Working in a video production company here in Orlando, it is easy to see why we often use terminology specific to video production and forget that most people do not know what all encompasses any given term. Additional versions and alterations should also be accounted for when determining your timeline. Timeline of the Projectĭetermine how long the project will take and if you need to adjust the style to meet a tight deadline. How to Use a Call to Action in a Marketing Video 6. We recommend formulating the call to action early and including it in the video's script. The video's call to action is a sales hook, essentially influencing the viewer and completing the goal of the animation. A consensus should be reached after the client's discovery. Working closely with the client is essential in portraying their goals through the animation. Useful Recourse The Best Video Hosting Sites For Your Business 4. Make sure you know exactly where the video will be uploaded and the target audience in the early stages of pre-production. Adjusting aspect ratio and dimensions after the animation is complete can extend production times and lead to unhappy clients. Knowing where the video will be live is critical in production. Collaboration and transparency are vital in determining the optimal length for the video. The length of a video is critical in marketing regarding capturing the viewer's attention and conforming with digital platforms.
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